🏄‍♂️ YOW Surfskates: The brand that brings surfing to the asphalt

YOW (Your Own Wave) it is a leading Spanish brand in the world of surfskate, recognized for its abilitand to replicate the surfing experience on asphalt in an authentic and unique way. Founded in 2014 by the brothers Iban, Ander and Jon Iraola in the Basque Country, a region with a strong surfing culture, YOW it has positioned itself as one of the most influential brands in the surfskate industry, offering high-quality products that combine innovation, design, and a passion for surfing.

With a artisanal and local approach, all products of YOW are designed and manufactured in Irún (Guipúzcoa), maintaining meticulous control over every detail of the production process. This ensures that your surfskates offer a real surfing sensation, being used both by beginners looking to improve their land surfing technique and by professional surfers who want to train out of the water.

The main differentiator of YOW is your patented "Meraki" axle system, which allows simulating the movements of a surfboard in a very natural way, enabling the execution of carving, pumping and technical maneuvers that reproduce the sensations of surfing in different conditions.

🎯 What does YOW mean?

The name YOW is an acronym for "Tu Propia Onda" (Your own wave), which reflects the brand philosophyto offer each rider the possibility of create your own wave on any surface. With a YOW surfskate, you can enjoy the feeling of surfing even when the sea is calm or the conditions are not ideal for surfing.

The idea behind the brand is that surfing doesn't have to be limited to the ocean. With YOW, you can surfing on asphalt, replicating the same maneuvers you would do on a wave: snaps, cutbacks, bottom turns, floaters and pumping.

🏄‍♀️ Historia de YOW: From the Basque Country to the world

The story of YOW starts at Irún, in the heart of Basque Country, a region recognized worldwide for its surfer culture and its legendary waves like Mundaka or Zarautz. The brothers Iban, Ander and Jon Iraola, founders of the brand, are passionate surfers and skaters who saw the need to create a table that could replicate the feeling of surfing out of the water.

The original idea emerged as a solution for days without waves, allowing surfers to train on solid ground. Since its inception, YOW has been characterized by its innovative spirit, developing axle and deck systems that have made a significant impact in the surfskate market.

Nowadays, YOW it is a global brand, used by surfers and skaters around the world to improve their technique and take surfing to the asphalt.

🛠️ The YOW Meraki system: The key to success

One of the great secrets of success of YOW is your patented "Meraki" axle system, a mechanism that has revolutionized the world of surfskate by allowing replicate the movements of surfing in a very natural and fluid way.

The system Meraki it is an evolution of the previous axes of the brand, and its name means put your soul into what you do, reflecting YOW's commitment to quality and authenticity in surfing. This system combines a special front axle with a spring that allows for closed spins, pumping and carving, generating the feeling of surfing a wave without the need to push off with your foot.

🔑 Advantages of the YOW Meraki system:

✅ Real surfing sensation: Imitates surfing movements on land.
✅ Versatility: Ideal for carving, pumping, and technical maneuvers.
✅ Withtrol and stability: Offers a smooth and controlled ride, even for beginners.
✅ Durability: Made with high-quality materials, designed to last.

🌍 YOW and its connection with real surfing

Unlike other surfskate brands, YOW has a very strong connection with real surfing, something that is reflected in their tables and designs. Many of the models of YOW are inspired by legendary waves from around the world, like Mundaka (Spain), Snapper Rocks (Australia) o J-Bay (South Africa), and they seek to capture the essence of each wave in its ride.

In addition, YOW collaborates with some of the most recognized shapers and surfers in the world, like Chris Christenson o Aritz Aranburu, creating special editions that offer a unique surfskate experience.

🏄‍♂️ Series and models of YOW

YOW it has different series and models of surfskates, adapted to different riding styles and levels of experience:

🔥 High Performance Series

• Designed for advanced surfers that seek reactive and fast tables.
• Inspired by high-performance waves such as J-Bay, Mundaka y The Saint.
• Equipped with the system Meraki S5 for greater stability at speed.

🧒 Grom Series

• Designed for young or lighter riders (up to 50-60 kg).
• Equipped with the system Meraki S4, which offers smoother and easier handling turns.
• Shorter and lighter boards, ideal for extreme carving and quick maneuvers.

🏄‍♀️ Signature Series

• Special editions created in collaboration with shapers and professional surfers.
• Models like the C-Hawk 33" Christenson or the Aranburu 32.5" are part of this series.
• Perfect for those looking for a surfskate that combines design and performance.

🔥 Main collaborations of YOW

YOW has worked with some of the most important names in the surfing world, creating exclusive models that reflect the personality and style of their collaborators:

• Chris Christenson: California shaper recognized for his shortboards and fish.
• Aritz AranburuOne of the most important surfers in Spain.
• Kepa AceroBasque surfer known for his adventures in remote waves.

These collaborations bring an authentic and unique touch to YOW models, making their surfskates much more than just boards: they are a way of connect with surfing anywhere.

🚀 Advantages of choosing a YOW surfskate

✅ Simulate surfing in a realistic way.
✅ Made in Spain with high-quality materials.
✅ Yow Meraki system that offers stability, fluidity, and control.
✅ Ideal for improving surfing technique and carving on land.
✅ Wide variety of models for different levels and styles.

🌊 Conclusion: Why choose YOW?

If you are looking for an authentic land surfing experience, YOW it is one of the best brands on the market. Its commitment to quality, design, and the real surfing sensation has led them to become leaders in the world of surfskate, offering products that they connect surfing and skating in a unique way.

Con YOW, you will be able to create your own wave anywhere, perfecting your technique and enjoying surfing even on days without waves. 🌊